Wednesday, August 29, 2018

What Are You Selling (And We All Sell)

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What Are You Selling (And We All Sell)

In one of my favorite idea books – Make Your Ideas Matter by Bernadette Jiwa, I’ve read this story a few times now.  It’s important.  I’ll abridge.


Once upon a time, a hair salon opened its doors.  They hired a stylist named Carmel.  She quickly became the most asked-for stylist in the shop. 

One Saturday, Bernadette, (author), arrived one hour before the shop opened.  She had heard of Carmel’s reputation.  Fifteen minutes later, another lady showed up to wait.  Then a grandmother with her two grand-daughters.  Before the shop opened, six people were waiting for Carmel, only Carmel. 

By 9:05, there was a 3-hour wait for Carmel. 

Why?

Was there no other stylist?  Did she have the market on how to do hair styling?  Was her price lower than the others?

No.  The other employees were just a trained, just as talented as Carmel.  And they all charged $20 bucks.  What Carmel offered was four ingredients.

   Care
      Connection
        Belonging
            Love

She cared about each customer and it showed.

She connected, because she asked personal questions, remembered significant events about each customer’s family, birthdays, holidays, illnesses, and life events.

Her following was loyal to her because they all belonged to a secret club – the Carmel Club. 

And Carmel loved her clients.  Oh, not in a gushy, oey-gooey way.  She loved because she cared, and she cared because she loved.

What an incredible way to develop a following.

The, my friends, is called “Service” with a capital “S”.

Good, old-fashioned personal service still works.


This is what is on
my mind today.


P Michael Biggs
Offering Hope
Encouragement
Inspiration


Sunday, August 26, 2018

Remember Their Name

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Remember Their Name



I’ve written on this subject no less than five times, yet it is worth remembering.  Always and forever.

People, all people, love the sound of their own name, and when we remember their name, we earn points.  We cause a smile.  We win and so does the person whose name we remembered.

One tip for remembering names:  Use the association method.  If you meet Charlie, associate his name with someone from your past whose name was Charlie. 

One simple tip and one great reminder for one of the most important human relationship skills ever.


This is what is on
my mind today.


P Michael Biggs
Offering Hope
Encouragement
Inspiration


Thursday, August 23, 2018

People Want to Have Faith in You

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People Want to Have Faith in You

I love the whole idea of this quote.


Information abounds.  We’ve got information.  We can Google information.  We can’t Google reliable faith. 

Can you and I be trusted to deliver the goods on what we say we are and can do?  Do we tell a reliable story? 

Ah, that’s the secret sauce.


This is what is on
my mind today.


P Michael Biggs
Offering Hope
Encouragement
Inspiration