Friday, March 30, 2018

People Buy the 'Why'

People Buy the ‘Why’

I don’t know where this idea came from first, however, this idea grabbed me just now.

“People buy why you do what you do.”

I have become an Apple products user.  It
started with an iPhone 6.  I was reluctant at first.  I had had a lot of success with and knew my old phone.  I don’t like change, and the iP6 was a bit more expensive. 

Bottom line – it worked flawlessly.  And I continued to upgrade.

I then graduated to a Mac Air laptop.  After using the other PCs on the market, I am now an avid Mac fan.  This has been the most trouble-free laptop I’ve ever owned, and I owned four of the other type prior to this one.

And now I’m an Apple watch wearer.  The small dude on my wrist just WORKS.  It really does, with no problems, no hassles.

And the amazing thing is this, all of these products work in synch with each other.

Okay, enough of singing Apple’s praises. 

Here’s the point.  Apple founder Steve Jobs and his successors, set out to build reliable, and extreme quality products.  I got tired of replacing my laptop every two-three years.  I got tired of the service on my cell phone gradually diminishing, loosing signal and a continually weakening battery.

I bought into Apple’s WHY!  In my own words – they said we build reliability, consistency, and usability. 

I like those whys. 

We all have a ‘why’ for what we do.  I do, and you do.  Do people buy your ‘why’?

I’m a writer. My ‘why’ is to offer hope, encouragement and inspiration to my readers.  That is why I exist. 

What is your ‘why’?

P Michael Biggs
Offering Hope

Tuesday, March 27, 2018

Work Whenever

Work Whenever

I got up at 4:30 this morning because I had a burning writing thing to do.  I got it done and went back to bed.

It’s now 6:33, same morning, and I have these other three things to do and they too are burning within me.  And so, I’m writing.

The Hewlett-Packard Company makes good products.  The printer to my right is from them.  They once posted some rules for conducting business on the wall of their one-car garage in the early days of their start-up.  This idea grabbed me today.

Work Whenever!

“It’s the old “strike while the iron’s hot” idea.
 Blacksmith’s know this.  If the iron cools, it is no longer malleable.

Ideas are like that.  That is why I carry a pen almost everywhere I go, and usually have a Moleskin notebook or my larger journal with me.  I’ve lost too many ideas in the past and I want to be ready when those illusive and fleeting sparks of insight flash by.

This is what is on my mind today.

P Michael Biggs
Offering Hope