I love critics. Want to know why? I don’t have to try and change their mind. Critics are going to criticize and that is just the way the world works. If critics will be critics no matter what, then I can move on down the road and appeal to those who already follow me, like me and want more of what I do.
Seth Godin has helped me immensely with this idea. Here is his direct quote:
“Unsubscribers and critics are a gift. They save you the job of working out who your target audience is. Not everyone is going to love your widget, program or writing content.” And, I might add, neither will they like your church, song choice, clothes, shoes, spices on your enchiladas, and your lasagna recipe.
I do not have as a stated goal to “win the world over to like my blogs.” If I did, I’d write a little bit of this philosophy, that ideology and yet another slant or philosophy in every post and in the end would never reach anyone.
I am all about finding my niche and the people who appreciate that niche. It is to that group of individuals to whom I write.
Sorry to lose the rest of you.
Now, what is your hook? Find your tribe and make it work.
P Michael Biggs
One Word at a Time