A profound statement:
People don’t know
what they want.
What in the world does that mean?
If you want to invent the next widget, you can’t listen to people, because if you asked them what they want, they will probably ask for what they already know and understand.
Think of it this way … People were not asking for the iPod or iPhone, or a tablet when Steve Jobs and his team created them. They made them and then people wanted them.
People didn’t ask for the movie La La Land to be made. Some bright team of individuals said, “This is what we shall do”, and they made it.
Henry Ford didn’t have a bunch of people coming to him asking for his automobile. He saw a need a filled it.
What we need is YOUR ideas, your dreams, your gadgets and plays, books and music, blogs and buildings.
We need you to show us what you can do, and we beg you to do it well, and then, perhaps, we might just buy it in bucket loads.
That’s what we need.
When can you deliver?
(This idea is based on an idea
found in Seth Godin’s book
What to Do when it’s Your Turn,
P Michael Biggs
One Word at a Time