I
love a great hot chocolate. The
store-bought package mixes don’t compare to a great little specialty coffee
place near here. Same name – “hot chocolate”
– different worlds.
All
Mexican food is not the same. We are
discovering our favorites of favorites and will stick to those.
My
writing has its own brand. I can’t write
like James Paterson or any others who might be “greats” but I can write like
me. And so I do.
What
we are talking about here is “branding”.
You have a brand as a company, as a restaurant and as a human
being. Your trade mark is what sets you
apart. And people will seek you out
simply because of how you look, smell, taste, sound, speak and the services you
offer.
All
chocolate is not created equal, and neither are we humans. We each add our distinctive touch to this
world and people discover us and like us because of that.
Sip
on that for a while.
P Michael Biggs
Offering
Hope
Encouragement
Inspiration
One Word
at a Time
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