The Customer

The Customer

What is a customer?

Who is your customer?

Do you even know that you have customers?

If you live and breathe you have customers.  You have people with whom you interact on a regular basis.  Your customers are:  your spouse, your children, your boss, your neighbor, the grocery clerk down the street, and the person to whom you may be attempting to sell a product or service.

I found this little article so long ago that I no longer know its creator.  If I do find out, I pledge to give proper credit in future postings.

So, to all of us, in all kinds of relationships, here are thoughts on taking care of our customers.

Our Customer is the most important person around here … in person, by phone, fax, email, text message, video chat, social media, and any other avenue we use to communicate with others.

Our Customer can get along without us … but we cannot get along without him/her.

Our Customer is not interfering with our work … he is the reason for it.  Service to him is not a favor from us; his giving us a chance to serve is his favor from him.

Our Customer is not a number on a list … he is a person, entitled to likes and dislikes and human feelings, even as you and I are entitled.

Our Customer is not someone to try to out-smart or out-argue.  Winning the argument means losing the customer.

Our Customer is someone we ask to bring us his needs.  It is our responsibility to take care of him to our mutual gain.

P Michael Biggs

Offering Human Insight

One Word at a Time