The Fourteen Most Powerful Words

We use words, we use body language, we use gestures, we use vocal inflection. In short, we use tools in our day-to-day human interactions. The more skillful we use these tools of our trade, sometimes the more successful we become.

So, for today, let’s focus on the words we use.

In a study conducted a few years at Harvard University, it was discovered that the following words were considered the most powerful ones to use in everyday human contact.

How many do you currently use?

How many are used in your company's 

sales and marketing literature?

Here’s the list.
You              Results
Money         Health
Save            Proven
New             Guarantee
Easy            Free
Love            Important
Discovery   Safety

Did you notice the word “sale” is not listed?

Neither are these words:
I, Me, My, Our, Buy Now, Deal, Discount,
     and a few more with which we sometimes pepper our
     conversations.

This week’s thought is short and simple. Use as many of these key words as you can every chance you get.


Write them

               Speak them

                              Use them.


Oh, by the way. Here’s a bonus. (That’s a good word!)

Here are three more that were added later, so I guess we should really call this the Key 17 List.

Because          Together          Advantage

What a timely reminder of The Power of the Right Word Spoken at the Right Time!