What People Want

I’ll give it to you in a nutshell – people want connection.  They don’t want to be just another account number in your data base.  They don’t want to be one of many who shop in your grocery store.  They want recognition and connection.

I served Robin recently at work.  I called her by name and spoke to her four-year-old daughter Lilly.  She commented this way.  “That’s why I like coming here.  You go out of your way to know our names and speak to us.”

At the grocer near work I am known by five of their employees.  I feel I belong and matter to them.  The grocer near my home should take lessons.  I’ve been shopping there for ten years and I’m still unknown.

We want recognition.  We want to be identified and cherished, even for one brief moment. 

Oh the power of your name.  It is the handle by which you are known.  What a nice compliment it is when someone remembers our name and actually use it in conversation or greeting.

Sock this idea away, yet never get far from it.  People in your world want this whether they acknowledge it or not. 

P Michael Biggs

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