Seth Godin has helped me immensely with this thought. Seth is a writer and business guru. His concept is this: everybody will not like and buy your stuff. Our job is to find those who do like us and will buy.
Do people come back to your store, or restaurant, or do they seek out your service?
My blogs are not read by every person I know. I even have some family members who don’t read my stuff, and that’s okay.
You need to be okay with that also. Hopefully you do have enough people buying from you and looking into whatever it is you do. If you don’t, perhaps another line of work is in your future.
People must love what you do in order to return.
We once frequented a certain restaurant in our little town. No more. We got tired of the impersonal manner in which they treated us. We’ve found two other breakfast places we much prefer.
Just like you, we go to places where we feel welcomed and cherished.
Cherish your customers, whether they buy from you, attend your church, trust you with their taxes, or read your blogs, newspapers and magazines.
P Michael Biggs
One Moment at a Tim